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Media & Entertainment, Publishing Article, tabloid format
Article at a glance:

Dwindling readership: Are tabloids the answer?

Newspapers have tried a host of measures to halt the long-term decline in their readership, but they haven't stopped consumers from turning to TV and the Internet for news. Some publishers think that the answer is to switch from the broadsheet to the tabloid format, but doing so isn't a panacea.

The take-away

Unless the risks are lessened and the change is managed well, switching to the tabloid format can alienate longtime subscribers, advertisers, and editorial staffers.

This article includes the following exhibits:
  • Exhibit 1: Effect of newspapers' change to compact format 6 months after conversion
  • Exhibit 2: Key performance indicators for newspapers
  • Exhibit 3: Segmentation of newspaper’s advertisers by ad size and reach

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