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Media & Entertainment, Publishing Article, classified ad revenue
Article at a glance:

Classified ads : How newspapers can fight back

  • Online competitors have taken a substantial bite out of US newspapers' classified-ad revenue. Help-wanted listings have suffered most.
  • Newspapers can fight back—and even reclaim market share—by refocusing their efforts on the combined value of their print and Internet offerings.
  • Publishers should also explore new business models, such as offering related services to buyers and sellers.
This article includes the following exhibits:
  • Exhibit 1: Ads trail employment
  • Exhibit 2: Why revenues declined for help-wanted ads

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