McKinsey Quarterly is the business journal of McKinsey & Company.
January 2011
Consumers get the bulk of it with free services like social networks. Will industry dynamics shift as providers and advertisers try to get a bigger share?
April 2010
The Internet is driving increased consumption of news, a survey shows, but newspapers can take heart in being the most trusted medium.
March 2009
The increasing popularity of online social networking is changing not only the way people manage their careers but social networking itself.
August 2007
McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.
February 2006
Optimization techniques used to plan operations can also be applied to sales and marketing.
January 2006
Newspapers aren't using all their resources to fend off online competition for classified-ad revenues.
January 2005
They can be, but only if newspapers first work out—and mitigate—the risks.
June 2002
The president of a leading computer game publisher warns that broadband will not only enlarge the value chain but also reorder it.
October 2001
In retrospect, most advertising-based Web sites were doomed from the start.
June 2001
The sooner newspapers act, the more likely they are to succeed in offering pointers to other kinds of company that also missed the narrowband boat.
Although few magazines make money from their World Wide Web sites, the Web is still an important opportunity.
May 2000
Newspapers around the world have been aggressively raising their prices, and in seeming defiance of the standard inverse relationship between price and circulation this hasn’t driven away readers.
August 1999
The World Wide Web threatens all but the strongest titles. Print publishers must respond by creating their own on-line operations, for magazines with a presence in both media will have an advantage over those that do not.
February 1999
Buyers are questioning the value of print ads because the people who sell it don't know themselves. To get more ads, newspapers should reorganize, not cut rates.
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DECEMBER 2011
NOVEMBER 2011
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