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Featured Media & Entertainment, Publishing Article, online news
What consumers want from online news

August 2007

McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.

Featured Media & Entertainment, Publishing Article, cannibalize sales
Premium Content
Fighting cannibalization

February 2006

Optimization techniques used to plan operations can also be applied to sales and marketing.

Featured Media & Entertainment, Publishing Article, classified ad revenue
Classified ads : How newspapers can fight back

January 2006

Newspapers aren't using all their resources to fend off online competition for classified-ad revenues.

The Archive

2005
Dwindling readership: Are tabloids the answer?

January 2005

They can be, but only if newspapers first work out—and mitigate—the risks.

2002
Playing games with broadband

June 2002

The president of a leading computer game publisher warns that broadband will not only enlarge the value chain but also reorder it.

2001
What went wrong for on-line media? Premium Content

October 2001

In retrospect, most advertising-based Web sites were doomed from the start.

Late edition: Another chance for newspapers on the Web Premium Content

June 2001

The sooner newspapers act, the more likely they are to succeed in offering pointers to other kinds of company that also missed the narrowband boat.

Magazines' home companion Premium Content

June 2001

Although few magazines make money from their World Wide Web sites, the Web is still an important opportunity.

2000
Good news for newspapers Premium Content

May 2000

Newspapers around the world have been aggressively raising their prices, and in seeming defiance of the standard inverse relationship between price and circulation this hasn’t driven away readers.

1999
Beyond print: A future for magazines Premium Content

August 1999

The World Wide Web threatens all but the strongest titles. Print publishers must respond by creating their own on-line operations, for magazines with a presence in both media will have an advantage over those that do not.

Wanted: More newspaper ads Premium Content

February 1999

Buyers are questioning the value of print ads because the people who sell it don't know themselves. To get more ads, newspapers should reorganize, not cut rates.

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