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What consumers want from online news
Featured Media & Entertainment Article, online news

August 2007

McKinsey research shows that different groups of consumers have different attitudes about news products. Media companies should segment their digital offerings.

Interview

Featured Media & Entertainment Article, business management strategy
Premium Content
Confronting proliferation ... in online media: An interview with Yahoo!’s senior marketer

June 2007

Cammie Dunaway explains how she is preparing for the future by shifting the company’s marketing dollars to vehicles whose returns can be measured and by fostering intellectual curiosity.

Editors' Choice

Featured Media & Entertainment Article, business technology trends
Premium Content
Eight business technology trends to watch

December 2007

Eight emerging trends are transforming many markets and businesses. Executives should learn to shape the outcome rather than just react to it.

Featured Media & Entertainment Article, tabloid format
Dwindling readership: Are tabloids the answer?

January 2005

They can be, but only if newspapers first work out—and mitigate—the risks.

Featured Media & Entertainment Article, sms tv
Using mobile phones to boost TV ratings

June 2004

To realize the benefits of interactive technology, broadcasters and mobile carriers must work on their own interaction.

Featured Media & Entertainment Article, business management strategy
Premium Content
The answer to video piracy

February 2004

Must video walk the same plank that music did?

Featured Media & Entertainment Article, cable
Fast-forwarding digital cable

May 2003

Can a former pipe dream rescue the $70 billion digital upgrade?

Featured Media & Entertainment Article, Microsoft
Media mergers: The wave rolls on

June 2002

In the absence of practical organic growth prospects, media industry executives still have the urge to merge.

Featured Media & Entertainment Article, Internet advertising
Premium Content
Marketing in a post-TiVo world

December 2002

A changing media landscape is reshaping the way advertisers interact with consumers.

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Research in Brief

Premium Content
How companies can make the most of user-generated content

August 2007

The success of online participatory media—video-sharing sites and corporate wikis alike—depends on the quality contributions of a small core of enthusiasts.

Premium Content
Understanding Europe's market for mobile TV

April 2006

The prize for mobile TV may be larger than expected, but only if the price of handsets and subscriptions is modest and if broadcasters, mobile operators, and handset manufacturers cooperate.

Classified ads : How newspapers can fight back

January 2006

Newspapers aren't using all their resources to fend off online competition for classified-ad revenues.