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Marketing, Sectors & Regions Article, medical travelers market
Article at a glance:

Mapping the market for medical travel

  • Medical travel has captured the world’s attention and imagination, but a new McKinsey study suggests that the market isn’t as large as reported and that most medical travelers seek high quality and faster service instead of lower costs.
  • McKinsey places the current market at 60,000 to 85,000 inpatients a year, but these numbers could grow substantially if certain barriers, such as noncoverage from payers, were removed. Payers and providers looking to benefit from this nascent market have a substantial opportunity.
This article contains the following exhibit:
  • Exhibit 1: Only a fraction of today’s international inpatients are medical travelers.
  • Exhibit 2: The two largest segments of medical travelers seek higher-quality care.
  • Exhibit 3: Medical travel is a global phenomenon.
  • Exhibit 4: The potential US market if payers cover medical travel is in the range of hundreds of thousands of patients
  • Exhibit 5: Geopolitical events can influence a patient’s willingness to travel to certain countries.
  • Exhibit 6: Successful providers can provide treatment costs compatible with their perceived value.

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