forgot password?

  • Visitor Edition

 

Marketing, Sales & Distribution Article, supply-chain management
Premium Content
Article at a glance:

The unexpected return of B2B

Open business-to-business marketplaces fulfilled many suppliers' worst fears about e-commerce by failing to deliver the promised volume and liquidity. Recently, however, B2B exchanges have made a comeback, in the form of private exchanges—and this time, suppliers might actually benefit. These invitation-only networks connect a single company to its customers, suppliers, or both. By providing secure one-on-one communication, private exchanges can enhance shared supply chain processes such as inventory management, production planning, and order fulfillment.

The take-away
During the next three years, private exchanges will garner up to 90 percent of new investment in marketplace infrastructure. To benefit, suppliers will have to assess their supply chain power and their technical capabilities and then decide whether to join existing exchanges or to build their own.

This article is available to Premium Members only.

Explore "Additional Thinking" to find hundreds of related, free articles.

Additional Thinking

This Week's Featured Article

It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.

Search full site

This article is available to Premium Members only. Please subscribe below.

Already a Quarterly member? Log in now.
Are you a Firm member or alumnus?

Premium Membership benefits:

  • Unlimited site access, including McKinsey's latest thinking and enduring business ideas from the archive
  • Subscription to the collector's edition print journal
  • Downloadable PDFs of all articles for offline use

Premium Membership FAQs

Start by filling in this form

  • 1. Membership Information
  • 2. Shipping, Billing, & Payment
  • 3. Review & Complete

Country & Membership Term

Shipping & Handling covers all charges for your membership term.

You may pay with Visa, MasterCard, Discover, or American Express.

Member Information

View our privacy policy.

We will not share your e-mail.
See details.

Newsletter Sign-up

*Required