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Marketing, Digital Marketing Article, internet companies
Article at a glance:

Segmenting the e-market

Marketers can segment online consumers into six categories, based on how much time they spend online, the number and type of sites they visit, and how much time they spend on each page. By understanding the behaviors of each group, e-marketers can identify and cater to the different needs of their most profitable customers.

The take-away
Sophisticated, customer-friendly IT systems will help LSPs convince shippers to outsource more of their logistics, including warehousing, to service providers.

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In the current environment, costs are rising as price sensitivity increases. Six tactics can help companies get pricing right.

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