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Marketing, Digital Marketing Article, IM
Article at a glance:

Marketing to teens online

Teenagers in the United States spend more time online than watching TV. So why do advertisers allocate only a pittance to online campaigns aimed at teens?

The take-away

Media companies need better information to help them understand and measure their impact in this rapidly evolving market.

This article includes the following exhibits:
  • Exhibit: Teen media consumption and ad spending, 2003

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