The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

Register to read this article

  • Recommendations (4)
  • Text Size
  • Print
  • Download PDF
  • Link to This

Leading change: An interview with the managing director of Tata Motors

Cost cutting was only the first step in transforming Tata Motors from a cyclical manufacturing company into a diversified powerhouse.

Organization, Change Management article, interview tata motors

In This Article

The transformation of Tata Motors into a highly successful, well-diversified, and globally ambitious automobile giant represents one of India’s most remarkable corporate-success stories in recent times.

Six years ago, after a decade of strong revenue and margin growth, Tata Motors plunged into an unprecedented crisis when demand for its trucks suddenly collapsed. The lost sales—compounded by heavy investment for its entry into the passenger car business, the cost of complying with new emissions standards, and an increasing threat from overseas competitors—caused Tata Motors to shock the markets with a 5 billion rupee ($110 million) loss for the fiscal year ending March 2001.

Drastic action was required. Over the next two years, the company shaved around 8 billion rupees from its cost base and nursed itself back to corporate health. Even while keeping a tight grip on costs, Tata Motors moved to the offensive by refocusing its investments on less cyclical products, including light commercial vehicles, buses, and spare parts; making a successful entry into passenger cars; and responding to opportunities presented by favorable social and economic trends. These included the new mobility of young Indians, the government’s substantial road-building program, and generally buoyant GDP growth.

Today Tata Motors ranks as...

Free Membership

As a free member you can also:

  • Read hundreds of free articles
  • Receive e-mail newsletters and alerts
  • Search our archive

Simply fill in this form

View our privacy policy.
We will not share your e-mail. See details.

* Required

New In:
Embed E-mail