The McKinsey Quarterly

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McKinsey Quarterly is the business journal of McKinsey & Company.

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Editors’ Choice
Classic frameworks
  • featured Strategy article, Enduring ideas The three horizons of growth

    DECEMBER 2009

    Enduring Ideas: The three horizons of growth

    In this interactive presentation—one in a series of multimedia frameworks—Steve Coley, a director emeritus in McKinsey’s Chicago office, describes the three horizons framework. Based on research into how companies sustain growth, this approach illustrates how to manage for current performance while maximizing future opportunities for growth.

    Includes: Interactive
  • featured Strategy article, Enduring ideas: Portfolio of initiatives

    OCTOBER 2009

    Enduring Ideas: Portfolio of initiatives

    The portfolio-of-initiatives framework offers a way to develop strategy in a more fluid, less predictable environment.

    Includes: Interactive
  • featured Strategy article, Enduring ideas: The business system

    JUNE 2009

    Enduring Ideas: The business system

    In this interactive presentation—one in a series of multimedia frameworks—McKinsey alumnus Kevin Coyne describes how companies can use the business system to evaluate their choices at each stage in the process of creating and delivering products. Aligning conduct at every step with the company’s value proposition creates a truly integrated business strategy.

    Includes: Interactive
  • featured Strategy article, industry cost curve

    APRIL 2009

    Enduring Ideas: The industry cost curve

    In this interactive presentation—one in a series of multimedia frameworks—McKinsey director Rob Latoff offers insight into the industry cost curve, a business school classic for understanding pricing. By bringing discipline and a practical set of definitions to bear, this framework can be applied to real-world, competitive markets.

    Includes: Interactive
  • featured Strategy article, Enduring ideas: The GE–McKinsey nine-box matrix

    SEPTEMBER 2008

    Enduring Ideas: The GE–McKinsey nine-box matrix

    In this interactive presentation—one in a series of multimedia frameworks—McKinsey alumnus Kevin Coyne describes the GE–McKinsey nine-box matrix, a framework that offers a systematic approach for the multibusiness corporation to prioritize its investments among its business units.

    Includes: Interactive
  • featured Strategy article, SCP Framework

    JULY 2008

    Enduring Ideas: The SCP Framework

    In this interactive presentation—one in a series of multimedia frameworks—McKinsey director emeritus John Stuckey comments on SCP, a framework that illustrates the influence of an industry's structure on the conduct and performance of industry players, and the effects of external shocks on all three.

    Includes: Interactive
  • featured Strategy article, 7-S framework

    MARCH 2008

    Enduring Ideas: The 7-S Framework

    In this interactive presentation—one in a series of multimedia frameworks—Lowell Bryan, a director in McKinsey's New York office, examines 7-S, a framework introduced to address the critical role of coordination, rather than structure, in organizational effectiveness.

    Includes: Interactive
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