The next frontier in IT strategy: A McKinsey Survey

Senior IT executives say they are well-aligned with their business partners in shaping corporate IT strategy, according to a recent McKinsey survey. Things have changed markedly since a decade ago, when many CIOs merely responded to business information needs.
This change shows that IT strategy is maturing from a reactive to a proactive stance.
However, IT leaders are less confident that they are driving innovations that lead their companies to new products and processes. Innovation demands a new approach to IT planning.

Exhibit 1: Survey results showed more CIOs are working closely with the business than are engaged in multiyear planning. IT departments should aim to do both.
Exhibit 2: Most senior IT executives agree that IT strategy is shaped through cooperation with their business counterparts.
Exhibit 3: Not many IT executives believe they are doing a good job targeting areas where IT can add the most value.

The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.

Search full site

As a free member you can also:

First Name* Last Name* Company* Job Title*

We will not share your e-mail.
See details.

E-mail* Password* Confirm Password*

*Required