forgot password?

  • Visitor Edition

 

Information Technology, Management Article, interaction costs
Premium Content
Article at a glance:

When computers learn to talk: A Web services primer

Breathless predictions are too often the kiss of death for emerging technologies. Will it be any different for Web services, the latest wave of innovation on the Internet? Big investments by players like IBM, Microsoft, and Sun Microsystems have convinced some observers that Web services will soon be a reality. Yet significant hurdles remain—including security and consumer privacy.

The take-away
Obstacles notwithstanding, potentially powerful innovations are building behind the buzz. This primer explains what Web services are, what you need to know to be conversant with the underlying technology, and why, in the end, you may decide to pay close attention as Web services evolve.

This article is available to Premium Members only.

Explore "Additional Thinking" to find hundreds of related, free articles.

Additional Thinking

This Week's Featured Article

The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.

Search full site

This article is available to Premium Members only. Please subscribe below.

Already a Quarterly member? Log in now.
Are you a Firm member or alumnus?

Premium Membership benefits:

  • Unlimited site access, including McKinsey's latest thinking and enduring business ideas from the archive
  • Subscription to the collector's edition print journal
  • Downloadable PDFs of all articles for offline use

Premium Membership FAQs

Start by filling in this form

  • 1. Membership Information
  • 2. Shipping, Billing, & Payment
  • 3. Review & Complete

Country & Membership Term

Shipping & Handling covers all charges for your membership term.

You may pay with Visa, MasterCard, Discover, or American Express.

Member Information

View our privacy policy.

We will not share your e-mail.
See details.

Newsletter Sign-up

*Required