The modern corporation runs on data. Data centers house the thousands of servers that power applications, provide information, and automate a range of processes. There has been no letup in the demand for data center capacity, and the power consumed as thousands of servers churn away is responsible for rising operating costs and steady growth in worldwide greenhouse gases.

Our work suggests that companies can double the energy efficiency of their data centers through more disciplined management, reducing both costs and greenhouse gas emissions. In particular, companies need to manage technology assets more aggressively so existing servers can work at much higher utilization levels; they also need to improve forecasting of how business demand drives application, server, and data center–facility capacity so they can curb unnecessary capital and operating spending.

Data center efficiency is a strategic issue. Building and operating these centers consumes ever-larger portions of corporate IT budgets, leaving less available for high-priority technology projects. Data center build programs are board level decisions. At the same time, regulators and external stakeholders are taking keen interest in how companies manage their carbon footprints. Adopting best practices will not only help companies reduce pollution but could also enhance their image as...