Article at a glance:

Leading change: An interview with the CEO of EMC

• In this interview, Joseph Tucci describes the remarkable turnaround of a company that lost 90 percent of its stock market value in just nine months.
• Key to EMC's recovery was the CEO's ability to make change stick by establishing an unshakable fact base, breaking the program into stages, and emphasizing the tangible, operational impact of a new strategy.
• Tucci also devoted time to the 'softer' issues—rooting out bad behavior, subtly influencing the company's culture, and using his own position to send signals.
• EMC's revival was the result of a fresh approach to capitalizing on its strong market position as well as a successfully implemented change program.