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In the postbubble market, companies are buying new technology products at discounts not seen in years. That's good news because IT accounts, on average, for nearly 7 percent of a company’s operating expenses. Yet most companies are still spending too much—as much as 20 percent more than necessary. They could get even better deals by looking more closely at costly terms and conditions in vendor contracts, by limiting their purchases and coordinating them across divisions, and by negotiating aggressively with vendors.
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It’s hard for brand managers to keep pace with the shifting attitudes of Chinese consumers. But some trends can be discerned amid the noise.
Abstract
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