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Coaching innovation: An interview with Intuit's Bill Campbell

• In an interview on innovation, Bill Campbell, the chairman of the software maker Intuit and a high-level counselor to Silicon Valley icons including Apple and Google, discusses how companies such as Google strive to invent new products and services, while others, like Apple, focus on perfecting technology to create a seamless end-to-end consumer experience.
• Innovative organizations, Campbell believes, start with engineers who have the clout to lead the product-development process. He outlines ways for managers to organize a culture of innovation and motivate teams to advance it.
• Campbell also discusses managerial approaches to marketing, setting priorities for innovation, and balancing the need for investment in innovation with the financial markets’ demand for strong quarterly financial results.