Patients' adherence to medication regimens - The McKinsey Quarterly - prescribed medication - Health Care

Patients who don't take their medications as prescribed add $100 billion to US health care costs every year.
A McKinsey study of people with hypertension suggests that understanding the underlying attitudes of patients could improve their adherence to treatment regimens, thus saving both lives and money.
Designing new programs will challenge pharmaceutical companies, physicians, and other public-health stakeholders to collaborate more closely.

Exhibit 1, part 1: Patients can be segmented by their attitudes toward health issues and self-reported adherence to medication regimens.
Exhibit 1, part 2: Patient segments can be characterized by significant differences on five key themes.
Exhibit 2: Interventions can be tailored to patient segments.

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