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Governance, Leadership Article, ceo managing change
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The CEO's role in leading transformation

  • CEOs play a crucial role in managing change, but the precise dimensions of that role are seldom articulated.
  • Leaders can have an impact in four ways: making the transformation program meaningful, often by making it personal; inspiring others as a role model; building a strong and committed top team; and getting involved when significant financial and symbolic value is at stake.
  • A CEO who pays only lip service to a transformation will find everyone else doing the same.

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