May 1997
The best performers organize around four separate development missions. New products and line extensions require different processes and different performance metrics. A common mistake: not setting priorities across product groups.
Abstract
February 1997
Producers should worry less about elite consumers; As Indians’ purchasing power increases, they will demand quality in basic foods; An integrated response can transform the huge inefficiencies into opportunities
Abstract
November 1996
Virtually all of the $100 billion increase in annual food sales expected in the United States in the next decade is likely to come from food service. To take advantage of this dramatic shift in eating habits, restaurant operators, packaged-food manufacturers, and the entire US food distribution system will have to make significant changes.
Abstract
February 1995
Up to 30 percent return on spending. The movement toward account profitability.
Abstract