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Marketing, Management Article, recent change at P&G
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Leading change: An interview with the CEO of P&G

  • In this interview, Alan G. Lafley, CEO and longtime insider, recounts how he orchestrated recent change at P&G.
  • Lafley describes his role helping managers to make strategic choices by challenging their deeply held assumptions. Aspirations, he insists, should involve stretching but still be achievable.
  • One danger during a turnaround is that managers and employees can become so overwhelmed by the breadth of change that the organization freezes. Reaffirming the positives can help.
  • While many companies assume that outsiders are needed to shake things up, Lafley argues his 25 years in operations give him a depth of understanding that allows for 'more intelligent' risk taking.
This article includes the following exhibit:
  • Exhibit: Biography of P&G's Alan G. Lafley

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