Article at a glance:

What Indian consumers want from banks

• India's retail-banking customers seem unreachable—hidden behind an impenetrable wall of loyalty to local banks and a general aversion to credit.
• A survey of urban banking consumers, however, shows that the most profitable and fastest-growing segments—the young and the relatively affluent—are quite willing to give foreign entrants a chance.
• Multinational banks able to deliver quality service and a sophisticated portfolio of financial products might create an opening in this wall of loyalty and capture a share of India's fast-growing retail-banking market.