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Executives at 15 leading financial-services companies told McKinsey what makes a city an attractive place to locate a regional headquarters. The subject is of keen interest in Eastern Europe and in Asia, where the dynamism of Shanghai and a few other cities is leading executives to question the idea of locating regional hubs elsewhere.
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The market is smaller than conventional wisdom suggests, and most of today’s medical travelers seek high quality and faster service, not lower costs. However, the potential for growth is significant.
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