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Southeast Asia's economies are falling behind. Although it offers a market of 560 million people, rich natural resources, and skilled labor, investors increasingly choose to put their money into the large and integrated Chinese market, where labor is often cheaper. Efforts to create a common market under the banner of the Association of Southeast Asian Nations (ASEAN) haven't halted the fragmentation, so different prices, tariffs, and regulations still divide the region into a collection of subscale economies.
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The market is smaller than conventional wisdom suggests, and most of today’s medical travelers seek high quality and faster service, not lower costs. However, the potential for growth is significant.
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