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Many companies in the emerging world are looking beyond their borders for new opportunities as their home markets mature and become more competitive. Emerging markets are good seedbeds for innovation and creativity, but it's usually not enough to take practices that work in one locale and apply them in another. Instead, companies should learn from the experiences of the global champions that have managed to transfer their success abroad.
To succeed globally, companies must distinguish between their hometown advantages and their transferable skills and build teams of global executives who know when to do business as usual and when to adapt to new markets.
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