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A localization strategy for Asian wholesale banking

  • Asia's wholesale-banking markets continue to thrive, but global banks will prosper only if they develop a clear localization strategy.
  • The most obvious form of localization involves investment banking, but fixed-income, corporate-bond, and foreign-exchange trading also will be affected.
  • To succeed in new markets, banks must be selective, review their business models carefully, move away from the traditional regional-hub approach, and tap new talent pools.
This article contains the following exhibits:
  • Exhibit 1: Wholesale-banking revenues, led by investment banking and equities, have grown since 2003.
  • Exhibit 2: Global banks did particularly well.
  • Exhibit 3: Most of the top Chinese companies are already listed.
  • Exhibit 4: In the current wave of Asian growth, global players have dominated key high-margin crossborder businesses such as equity issuance, M&A, and prime brokerage.

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