Serving aging baby boomers

The baby boom generation will soon have more influence over the US economy than any other group of 51- to 70-year-olds in history.
Despite this group’s economic power and high hopes, only a fraction of the boomers are financially prepared to retire. They also face significant health and social challenges. But the boomers are also resourceful and open to change.
Companies that can help them to redefine the idea of retirement, to protect their health and wealth, to achieve their aspirations on a budget, and to create a sense of community will be richly rewarded in the years ahead.

Exhibit 1: The US baby boom generation will become the largest and wealthiest over-50 consumer group in US history.
Exhibit 2: Boomers’ disposable income and consumption will be roughly 40 percent more than those of the previous generation.
Exhibit 3: Nearly three-quarters of the boomers are at financial risk or are concerned about their future.

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