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Economic Studies, Productivity & Performance Article, corporate earnings
Article at a glance:

Preparing for a slump in earnings

  • Conflicting economic indicators have executives watching the markets cautiously. Even as some sectors appear to be slowing, many executives hope that their companies can hold on to the all-time-high corporate earnings levels of 2007.
  • Few executives, however, are making the kind of radical contingency plans that would be necessary should earnings fall back to—let alone below—their long-term average.
  • Boards and executives shouldn't postpone planning for a downturn—including efforts to seize the competitive opportunities that a slump might unearth.
This article contains the following exhibits:
  • Exhibit 1: The decline in earnings during the fourth quarter of 2007 took place largely in the financial and media sectors.
  • Exhibit 2: Returns on equity are strong.

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