Mckinseyquarterly.com, the Web incarnation of The McKinsey Quarterly, now has more than one million registered members. These executives, academics, students, and policy makers hail from more than 100 countries around the world and last year read 2.5 million articles on the site.
A great success, but so far it has been a one-way conversation with our readers. We know which articles they are interested in, and we study the e-mails and letters they send us, but ultimately they know a lot more about our thinking than we know about theirs.
This year we have begun to make it a two-way conversation.
We surveyed our readers for the first time in January, gauging their views on the overall business climate and exploring global economic trends such as outsourcing, foreign direct investment, and talent.1 In May, just after the Congress Party's stunning victory in India's general election, we conducted our second survey, which tracked the overall global business climate and examined trends in China, India, and IT spending.
This special edition of the Quarterly is devoted to reporting the most recent survey results and provides articles and interviews that explore the themes raised by our readers. We believe that...