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Fulfilling the promise of sub-Saharan Africa

The region has already made big strides below the radar. It now stands to become the developing world’s next great success story.

Fulfilling the promise of sub-Saharan Africa article, economic and business developement after the crisis, Economic Studies

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The global financial crisis has shown that the developing world no longer holds a monopoly on investment risk. A new risk reality has emerged—one that is ubiquitous and less associated with the developing regions of the world. Thanks to this new reality, combined with macrotrends affecting the global economic landscape, businesses are now looking for new markets in which to invest. In the aftermath of the crisis, the “South–South” expansion of trade and investment is likely to accelerate thanks to the global appetite for natural resources; the effects of climate change will continue to complicate growth and open up new investment opportunities; and changing demographics will have important implications for productivity and demand. Against this backdrop, sub-Saharan Africa offers a better platform for profitable new investments than ever.

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