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Corporate Finance, Performance Article, recession companies strategy
Article at a glance:

Preparing for the next downturn

  • Managers who are thinking ahead to the next recession can learn from companies that successfully prepared for the last one.
  • Companies that emerged from the recession on top of their industries went into it with flexibility in their balance sheets, operations, and product mix.
This article contains the following exhibits:
  • Exhibit 1: Top-quartile companies are better prepared.
  • Exhibit 2: Starbucks accelerated its growth during the recession in part by increasing the number of licensed and owned locations.
  • Exhibit 3: To offset falling call prices, Verizon combined an expanding customer base with increasing average revenues per user.

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