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Corporate Finance, Performance Article, earnings guidance
Article at a glance:

Weighing the pros and cons of earnings guidance : A McKinsey Survey

  • A large majority of the executives whose companies routinely issue earnings guidance say that they have no plans to alter their approach, but they show little agreement on the costs and benefits of the practice, according to the latest McKinsey Quarterly survey.
  • While some major companies have discontinued issuing guidance, surveyed executives also disagree about the potential consequences of reducing the frequency of guidance or eliminating it altogether.
  • Most of the respondents say that hedge-fund trading has no effect on their companies' longterm share prices.
This article's exhibits display respondents' views on the pressures to issue earnings guidance and the costs and benefits of doing so.
For our analysis of whether earnings guidance is effective—and other ways that companies could communicate with investors—see "The misguided practice of earnings guidance."

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