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Integrating IT platforms after a merger is always a challenge, particularly in the banking industry, in which IT is crucial to daily operations. Moving too slowly threatens the synergies promised by the merger; too rapid a change can alienate important customers.
As banks integrate their IT systems to meet merger aspirations, a migration blueprint can help CFOs balance the requirements of internal groups against the needs of customers.
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The Web is the most measurable medium in the history of marketing. Now all that’s left is figuring out how to measure it.
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