When companies outperform the market - The McKinsey Quarterly - living with limitations of success - Corporate Finance

Some top companies do outperform the market over the longer term—many for reasons beyond their control. Executives at large companies who don't take such issues into consideration often set performance goals unrealistically high.
This article examines the most common reasons for continuing outperformance of the best companies.

Exhibit: Some top companies continued to outperform the S&P 500 in shareholder returns by more than 5 percent.

Efforts to reduce climate change can profoundly affect the valuations of many companies, but executives so far seem largely unaware.

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