The Management 2.0 Challenge is the first of three contests in a yearlong competition in which executives describe practices that make management more adaptable, innovative, inspiring, and accountable.1 In this first phase, entrants were asked to describe how Web 2.0 tools and technologies are changing management. A panel including McKinsey partners and external experts chose seven winners from a field of 143 entries. These winners come from organizations of all sizes and cultures, including the Mexican cement giant Cemex, the Dutch government, and a California-based tomato processor.
What the winners share is a concern with ensuring that even employees on the front line can contribute to organizational strategy and innovation. Here we briefly describe each winning entry and suggest some related reading from the Quarterly. Visit the MIX site to see the complete winning entries and to learn more about the judges and the next phase of the M-Prize contest.