The McKinsey Quarterly

close Visitor Edition

McKinsey Quarterly is the business journal of McKinsey & Company.

Register to read this article

  • Recommendations
  • Text Size
  • Print
  • Download PDF
  • Link to This

A help line for European telcos

The incumbents must adapt their organizations and acquire new skills to win the war of inches against their attackers.

Europe’s incumbent telecom operators are heavily in debt following their ambitious expansion efforts in the 1990s and an enormous bill for third-generation licenses.1 So far, the response has been to slash spending. In 2001, these companies trimmed their operating costs by up to 6 percent, reduced the staffs of their core fixed-line divisions by as much as 12 percent—more cuts are to come—and pared their capital spending to the bone (Exhibit 1).

Chart: Damage control

But cost cutting alone won’t revive their fortunes: in addition, they must do something about falling revenues, for at some of the incumbents revenues from the fixed-line voice business, which still accounts for 70 to 90 percent of the wireline total, have been shrinking by up to 12 percent a year. So far, revenues from data have also been lower than expected, because an oversupply of data networks has forced down the price of such services—a particular blow to incumbents, since a good deal of their recent capital spending was devoted to building these networks (Exhibit 2). It therefore isn’t surprising that the market valuations of the telcos’ fixed-line businesses fell by 25 percent, on average, from 2000 to 2001.2 Clearly, revenues are only one...

Free Membership

As a free member you can also:

  • Read hundreds of free articles
  • Receive e-mail newsletters and alerts
  • Search our archive

Simply fill in this form

View our privacy policy.
We will not share your e-mail. See details.

* Required

New In:
Embed E-mail