forgot password?

  • Visitor Edition

 

Automotive, Strategy & Analysis Article, embedded software
Premium Content
Article at a glance:

Getting better software into manufactured products

  • The embedded software that runs products as diverse as mobile phones and automobiles is accounting for more and more product value.
  • But this software isn't always up to the job, as the many software-related recalls of automobiles suggest.
  • In the auto industry, the development of embedded software suffers because automakers and their suppliers have a legacy of hardware development; the way forward calls for methods and systems tailored to software.
  • Similar problems beset other industries, so by sharing best practices, developers of embedded systems can make a step change in producing better software.
This article includes the following exhibits:
  • Exhibit 1: Computers in automobiles generate revenues but are also a source of defects.
  • Exhibit 2: Mature platforms are more productive.

subscribe now to read this article

This article is available to Premium Members only.

Explore "Additional Thinking" to find hundreds of related, free articles.

Additional Thinking

This Week's Featured Article
Strategy, Globalization, How corporate China is evolving
How corporate China is evolving

China’s business landscape is changing rapidly. So must the way we comprehend it.

Abstract

Search full site

This article is available to Premium Members only. Please subscribe below.

Already a Quarterly member? Log in now.
Are you a Firm member or alumnus?

Premium Membership benefits:

  • Unlimited site access, including McKinsey's latest thinking and enduring business ideas from the archive
  • Subscription to the collector's edition print journal
  • Downloadable PDFs of all articles for offline use

Premium Membership FAQs

Start by filling in this form

  • 1. Membership Information
  • 2. Shipping, Billing, & Payment
  • 3. Review & Complete

Country & Membership Term

Shipping & Handling covers all charges for your membership term.

You may pay with Visa, MasterCard, Discover, or American Express.

Member Information

View our privacy policy.

We will not share your e-mail.
See details.

Newsletter Sign-up

*Required