Article at a glance:

Addressing consumer concerns about climate change

• In a global survey, consumers say that a corporation’s performance in addressing the problems of the environment and climate change affects not only how much they trust the company but also whether they would buy its products.
• Consumers also want companies to promote the public good by providing healthier and safer products, retirement and health care benefits for its employees, and much else besides. Their expectations vary by industry and geography.
• Every business should think about the role environmental issues can and should play in strategy so that they can build trust among consumers and offer products and services that address their concerns.